What does size and scale of a business mean - Scales may be broadly classified as (1) category scale: sequence of numbers or words which only serve to identify certain entities or observations and have no quantitative significance; for example, a numbered or named list, or numbers on the uniforms of the members of a team. But here’s the rub -- if you don’t focus on the key activities which move your business forward in a strategic way -- you’re doomed to stagnate. “??there are very few big businesses that are self-funded,” says jeri harman, a founder and managing partner of avante mezzanine partners, with almost 30 years of experience as an investor. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model.