The role of internet in international marketing

The role of internet in international marketing research - He has published on a range marketing issues, including the application of the internet in international marketing, exporting, and brand-related issues and his publications have appeared in such journals as the journal of marketing, journal of the academy of marketing science, strategic management journal, and journal of international business studies. The role of the internet in the internationalization of small- and medium-sized firms as well as the extent to which they would not have been able to internationalize in the absence of the internet are also research issues of interest for this special issue. Manuscripts addressing ways in which the internet influences and shapes international management functions, particularly where the primary purpose is one of achieving a competitive advantage (as opposed to cost reduction as the primary reason for deploying the internet), are especially welcome. Marketing in light of the internetthe oxford university press defines global marketing as "marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.